Zero to Google's AI top pick
How a one-person Blue Mountains photographer became Google's AI top-rated family photographer in the area, and climbed to the top of local search for newborn and portrait sessions.
Performance highlights
Background
A one-person photography business in the Blue Mountains, shooting families, newborns, maternity and small-business branding. Relaxed, natural-light sessions for people who don't love being in front of a camera.
Most bookings come through the website and Instagram, from a small site with a handful of session pages.
Challenge
Most search traffic landed on the home page and the session pages barely got a click. The main family search sat in the bottom half of Google's first page.
Established studios dominate the local market. A solo operator has to be found for the exact session people search for, and be the name AI tools give when someone asks who to book.
Our approach
A review of local and Sydney studios, their pricing and the searches that lead to bookings. Each session type mapped to the searches that buy it.
A 14-piece content plan of session pages and blog posts linked back to them, and a fix for a page that was competing with the home page for the same searches.
Google Business Profile and map work, a local listings plan, and blog content written to be quoted in Google's AI Overviews. Enquiry tracking set up so bookings can be measured.
Top of local search for family photos
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