From 20 to 603 ranking keywords
We took over a five-page website, moved its hosting, rebuilt it around real searches and grew its Google footprint thirtyfold in five months.
Performance highlights
Background
A Sydney insulation business that supplies and installs ceiling, wall, underfloor and acoustic insulation from its own warehouse, selling to builders, trades and homeowners.
It wanted more enquiries and a way to sell its range online. Its five-page website had been built and hosted by another agency.
Challenge
The site gave Google very little to work with. Pages were missing main headings and descriptions, titles were duplicated and every page targeted only the home suburb.
There was no address, no reviews and no clear way to get in touch. Meanwhile cheaper unlicensed installers were winning work on price, so the business needed to show up for real searches across Sydney.
Our approach
Arranged the handover from the previous agency and moved the domain, website and email to new hosting, keeping the client updated through each step.
Researched around 500 keywords and planned a 44-page site of service, product and area pages. Service pages and blog articles were built against that plan.
Built an online shop with postcode-based shipping and pick-up, rebuilt the product catalogue, and audited the business's directory listings to fix them and add more.
Google visibility up thirtyfold
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