#1 in ChatGPT Less than 90 days after launch
How a brand-new mortgage broker website got recommended by AI search inside 9 weeks, then grew its Google impressions tenfold in five months.
Performance highlights
Background
A family-run mortgage and finance broker based in the Blue Mountains, working across the Hawkesbury and Western Sydney. They compare 70+ lenders and look after clients from first enquiry through to settlement: home loans, investment loans, refinancing and commercial finance.
Plenty of five-star reviews and word of mouth, but no website that worked for them online.
Challenge
The new site launched in March 2026 into a crowded market. National franchises and established local brokers already had years of reviews, links and domain authority behind them.
A brand-new website usually takes 6 to 12 months to show up on Google. The question was how to get found by the right people faster than that.
Our approach
Clean page structure, schema markup that tells Google and AI tools exactly what the business is and does, fast mobile pages, a proper sitemap and internal links between the service pages.
Consistent name, address and phone everywhere online, a fully set-up Google Business Profile, and location pages for the Blue Mountains, Hawkesbury and Western Sydney written in the words locals actually search.
Service pages written around the questions people ask, with clear facts (lender panel, service areas, how the process works) that ChatGPT and Google's AI Overviews can lift and cite.
Recommended by AI. Seen 10x more on Google.
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