#1 on Google in 4 weeks
We repositioned a travel blog as a local travel agency, and it reached the top of Google for its two main local searches within a month.
Performance highlights
Background
A small, owner-run travel agency planning family holidays, often with three generations travelling together.
The owner had spent 18 months doing his own SEO. The site had hundreds of destination guides and road-trip posts, but only a handful of clicks a day.
Challenge
Google saw a travel blog, not a travel agency. The site ranked for research searches, not for people ready to book an agent.
There were no local landing pages, and the homepage was trying to rank for a local search and a national one at the same time. The owner wanted enquiries, not more blog readers.
Our approach
Rewrote the homepage to present a boutique agency for Western Sydney families, and fixed technical issues including broken pages.
Published local pages for the areas the agency serves, completed the Google Business Profile and made the business details consistent across listings.
Wrote destination pages for the trips families ask about most, and launched a small Google Ads campaign for the top destination.
Page one for the searches that matter
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